Bipasha Basu Follows Trend – Goes Digital with Twitter, Facebook

The list of Bollywood stars on Twitter and Facebook is almost endless. All actors these days seem to have a Facebook fan page or a Twitter account. Priyanka Chopra is one of these actors who keeps tweeting regularly and as a result has over 5 lakh followers. With Katrina refusing to join Twitter, and Kareena barely having any fans, Priyanka is likely to now get some competition from Bipasha Basu who joined Twitter about 20 days back and already has almost 60,000 fans. But the important thing to be noted here is not that celebs love social networking as such, but the fact that they realize the importance of social networking in today’s world.

Earlier, we had reported how Shah Rukh Khan came onto Twitter and got a huge response, and Bipasha seems to be on the same path. So how do these actors actually benefit from tweeting or facebooking? Well, its simple. The more you are responsive to fans, the more they will tend to like you. Which fan, or just a Bollywood enthusiast in general, would not want to watch a movie of an actor who actually took the effort to reply to his/her tweet? This strategy is definitely working for many stars, which will make them popular at the box office, and subsequently amongst directors who will get them more work.

Apart from Twitter and Facebook, Bipasha also intends to take up video blogging, a path taken earlier by Amitabh Bachchan himself. According to her, video blogging is much easier than typing a blog and one can freely express themselves via words. She also relaunched her website through Hungama Digital Media, a tie-up through which fans can subscribe to the soon-to-be-launched service, and can wake up to the voice of Bipasha as their alarm. This is another great marketing strategy. After all, who wouldn’t want to wake up to the voice of a celeb? I am no Bipasha fan but this service might just have me as a subscriber too.

The all new “digital” Bipasha is definitely set to win over a lot of new fans. However, who is the real winner here? Bipasha or social media? Whats your opinion?

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